There is no compromise whatsoever on the quality of the ingredients. They are all 100% natural and we hold blind tastings to recheck that we really are using the best.
The recipe for our first Finest Plain Flapjack evolved out of one handed down from a friend's granny. New recipes are tried and old ones carefully improved. A few key friends have helped out with ideas (thanks are especially due to Simon and Julie).
The original range was built around the many faces of 'Mr Jack' and a set of quirky cartoons drawn by local artist, Shane Marsh; 'Plain Jack' (dull guy in a grey suit and thick glasses), 'Seedy Jack' (paparazzi), 'Black Jack' (pirate) and so on. It got Kendal Jacksmiths off to a good start. Some people loved the faces and they emphasised the individuality of the range. Why change? Quite simply because we wanted to make it clearer that we are out to make the best flapjack you'll ever taste.
Our environmental credentials? Not bad but not perfect either. The packaging is very light weight. The bulk boxes are always either second hand or reusable ones that we take away after delivery. The flapjacks themselves have fairly low carbon even with the butter because oats are such a great low carbon food. We even do the odd small delivery by bike - although in truth that's more for fun than to save the world. The only air freight ever was 250 pieces sent to support Leo Holding's first assent of Mount Asgard on Baffin Island. (He got to the top, of course)